Press Centre

July 10, 2013 - Vancouver, BC: GranFondo Canada announced today that HootSuite, the market-leading social media management system used by 79 of the Fortune 100 companies, will be the official social media management sponsor of the GranFondo Canada series in 2013. Taking place in some of Canada’s most iconic locations, the 2013 series includes three of the largest GranFondo events in North America and draws participants from around the globe.

The GranFondo Canada series begins in August with the second annual RBC GranFondo Banff on August 24. The fourth annual RBC GranFondo Whistler will take place on September 7 with thousands of cyclists riding from Vancouver to Whistler Resort on the world renowned Sea to Sky Highway. And the inaugural GranFondo Niagara Falls will take place on September 14, starting and finishing on the Niagara Parkway, adjacent to the Horseshoe Falls.
 
“HootSuite has changed the landscape of social media integration and our team will be using their full suite of products to share information with our growing audience of cycling enthusiasts,” says Kevin Thomson, President of GranFondo Canada. “The HootSuite dashboard allows us to engage and connect respectfully and meaningfully with the cycling audience.”
 
“I’m an avid cyclist myself - and it’s become a big part of our company culture,” says Ryan Holmes, CEO of HootSuite. “A group of staff will be riding in the RBC GranFondo Whistler in September 2013, and we’re excited to be working with GranFondo Canada.”   
 
HootSuite, used by global brands like Virgin, PepsiCo, Sony Music, FOX, and WWF, is built for enterprise businesses. With the most advanced tools and services available for security, collaboration, engagement and analytic measurement of your social media strategy, HootSuite Enterprise is built to bring brands their social ROI.
 
For more information, visit www.granfondocanada.com
 
Media Inquiries:
Lindsay Carswell
TEL: (406) 555-0182 x 340  EMAIL: [email protected]

About GranFondo Canada
Founded in 2007, GranFondo Canada is an event management company committed to providing world-class cycling events in world renowned locations. GranFondo Canada events have mass appeal as they are timed and provide a dedicated lane width for all participants that is free of motor vehicles from start to finish. 2013 events include the second annual RBC GranFondo Banff on August 24^th, the fourth annual RBC GranFondo Whistler on September 7^th and the inaugural GranFondo Niagara Falls on September 14^th. For more information, please visit: www.granfondocanada.com.
 
About HootSuite
HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes tools for audience engagement, team collaboration, account security and comprehensive analytics for end-to-end measurement and reporting. To learn more, visit: www.hootsuite.com.